/An Exceptional Managed Service Provider (MSP) Value Proposition

An Exceptional Managed Service Provider (MSP) Value Proposition


One of two frameworks or business models can be used to conceptualize the value proposition of a managed services provider:

MSP 1.0 – In the early days of managed services, Managed Service Providers (MSPs) emphasized the importance of maintaining your technology and provided a more straightforward value proposition of break-fix services.

MSP 2.0 – You still receive the primary benefit of maintaining the functionality of your technology with this upgraded version of MSP 1.0. However, you can acquire more value by focusing on the goals and strategies of your business.

For instance, your MSP 2.0 provider will provide guidance on how to simplify various services, save costs for your firm, and enhance your business processes with the newest security precautions and increased efficiency. At the end of the day, the value proposition of a great managed services provider has shifted from providing services that solely support technology to becoming a valuable trusted advisor. 

The Problem

For endpoints including desktops, laptops, VoIP phones, tablets, and smartphones as well as on-premises, cloud-based, and hybrid IT infrastructure, your company needs a variety of IT services and support.

Additionally, your company provides a variety of goods and services, such as:

  1. Desktop productivity software, email, and instant messaging
  2. IP-based office phones with unified messaging
  3. Wireless and wired on-premise network connectivity
  4. Use of VPN services
  5. Sales and marketing systems
  6. Backup, security, firewall, and/or virus scanner “appliances.”
  7. Software for HR, ERP, accounting, and project management

Numerous potential support concerns could arise as a result, including:

  1. Who is responsible for which equipment? operating in the cloud?
  2. Who do you call when something “breaks”?
  3. How is software licensing managed across endpoints and infrastructure (including servers and routers)?
  4. Who is responsible for determining if a cloud, endpoint, or location was the scene of a security breach? Who fixes it?
  5. Who decides which fixes need to be implemented, last but not least? 
  6. The exams? configures and installs?

How a Great Managed Service Provider’s value proposition offers products with these specific benefits:

  1. Prevents downtime: You can keep your endpoints and network functional by doing proactive maintenance and monitoring, allowing you to focus on your primary line of business.
  2. Prevent missing output due to outages and all the independent procedures you would have to perform to restore and maintain service.
  3. Decrease unplanned costs while increasing predictable spending. Consider having a monthly spending limit for costs associated with continuous IT assistance and supervision. As a result, the money can be used more effectively for unplanned outages, and you’ll feel more at ease.
  4. Treat managed data center services and proactive IT security as insurance for your company’s data and IT infrastructure.
  5. Higher-value managed services evolve into a collaboration that combines the MSP’s expertise with the client’s internal resources to strengthen them.
  6. Let your clients know that your MSP partners are using the most recent tools and automation to keep a watch on their IT infrastructure to prevent potential damage to your company’s reputation.

Case study of an industrial company: Why do customers favor one MSP over another?

An industrial company with a huge outside plant in a remote location had to manage the complexity of numerous technology solutions while maintaining operations at a low cost in order to stay competitive. Additionally, the client had to keep all sites operational at all times and make critical decisions in real-time for outlying, unreachable sites.

The benefits of ExterNetworks’ Managed Services rapidly became the focal point of the client’s operations strategy for complete network management. The customer could now focus on its core competencies and strategic operations rather than allocating time and resources to managing its IT operations.

Working with ExterNetworks has a number of fundamental benefits, some of which are as follows:

  1. All problems affecting critical business services were completely resolved
  2. An increase of 96% in response time for network outages in remote sites
  3. Network restoration times at remote locations are shortened (on average) by 54%
  4. A 35% or thereabouts cost reduction for IT operations
  5. Security risks associated with BYOD were decreased by educating staff and putting security procedures into place.
  6. In order to ensure machine-to-machine connections, 97% network uptime was maintained.


  1. Thorough reports that measure Network Health, SLA, and detailed Quality of Service (QoS)
  2. Early problem identification and repair that reduces downtime
  3. Greater emphasis on service quality, which increases customer satisfaction at all customer interaction points.


Services Offered by ExterNetworks and How We Differ

A managed services provider’s (MSP) value proposition includes providing services that are exclusive to each client. As a result, every client can deliver their products and services more swiftly and stay one step ahead of the competition. A great MSP will work with its clients to assist them to provide their consumers with the best services and products possible as a result.