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Of all the Black Friday and Cyber Monday 2023 sales that’ll undoubtedly be flooding your inbox next week (if they’re not there already), the one to really jump on before the mad dash is Lululemon—a brand that fully transformed the way men dress, including yours truly.
For the longest, my daily uniform consisted of skinny black jeans, a fitted shirt, a pronounced belt, and a pair of boots. No matter the scenario or the trend du jour, I stuck with it. These pieces became my signature, and I had little desire to deviate from my norm. But all this changed in mid-2020. After months of being stationed in my apartment, enjoying my fill of banana bread and ample bottles of red, I adopted a new outlook: Clothes can be as comfortable as they are stylish.
I wasn’t alone in this mindset. When the world opened up again, the general public’s perception began to shift. Being well-dressed didn’t have to mean looking prim and proper; wearing elevated activewear or loungewear out and about became normal. I saw this firsthand at a dinner party, the kind that required some semblance of formality. Accordingly, I fell back on my uniform, and suffered in the process. I felt uneasy, as if I was about to burst—the result of all that banana bread. My seatmate, however, was cool as a cucumber. His ensemble was stylish, befitting the environment, but he also looked comfortable. I later found out he was wearing Lululemon.
Once the go-to label for Equinox members and moneyed yogis, Lululemon now doubles as acceptable daywear. I’ve seen the brand worn in airport lounges, at busy brunch spots, and at parties. The styles that Lululemon offers are sleek and elevated enough to work in a variety of scenarios. But they’re also immensely comfortable. It’s no wonder that the company doesn’t need to rely on flash sales. What it does offer is a discount section, called “We Made Too Much,” which is a goldmine of streamlined and stretchy trousers, polo shirts, button-downs, joggers, and shorts and more—all at marked-down prices.
If you’re like me and have experienced days when you just need to feel relaxed but still look presentable, Lululemon’s “We Made Too Much” section is a great resource. Just make sure to get your hands on these deals while they are available, because as with most good things, they won’t last long.