External links (backlinks) are important for ensuring a minimum of visibility, however, most site publishers overlook internal linking.
E-commerce sites, on the other hand, have fully realized their significance.
Internal links, on the other hand, are just as important to your site’s visibility as external links once it relies on content, too:
- Increase the amount of long-tail keywords in your campaign.
- Improve your response time to user inquiries.
- Finally, you’ll want to boost your organic traffic and visibility.
Here are some of the positive points that internal linking can provide for your website:
1- Internal linking is an important component of link building.
It is critical to have external links to your website. The issue is that you are completely reliant on others. And that outcomes are never assured and require time, a lot of time.
Internal linking, on the other hand, is completely under your control. No reliance on a third party; you control the entire chain from start to finish, including the anchor of the link, the quality of the page that sends the link, and the landing page’s position.
Internal linking, in contrast to external linking, allows you to:
- Choose which keywords to use as text anchors.
- Choose the pages that will issue the links carefully, based on their authority.
- Choose the target pages based on the keywords.
As a result, you’ll be able to:
- Select the pages you want to promote.
- Improve the understanding of your website by the search engines
- Position yourself on keywords that will never be brought to you by external links.
2- Internal Linking has an (almost) unparalleled return on investment.
Do you know which SEO approach allowed Amazon and Rueducommerce to rank on the first pages of Google for tens of thousands of keywords?
Internal linking is the problem.
Most major e-commerce websites may position themselves based on keywords that directly target consumers’ queries, enhancing search engine discovery of new products, by using appropriate keyword suggestions.
We’re talking about building thousands of internal links, each one relating to a possible user’s request, with this technique. All of this is obviously done automatically, and we can see from this example that doing the same thing with external connections would be difficult.
The average time it takes to build a good backlink is 3 hours.
Neil Patel, in a Quicksprout essay, believes that acquiring more than 50 high-quality external links per month is unlikely. This does not imply directory listings, link buying (against Google criteria), or network sites, but rather connections to an internal page of your site, issued by a website with high authority, from a page discussing a related topic.
3 seconds is the average time it takes to make a good internal link.
Apart from any link-building activity, as demonstrated in one of our case studies, the automated and intelligent application of internal connections can significantly improve the positioning of a website.
3- The more links you build, the higher your website will be ranked.
A link is frequently thought of as a means of transferring SEO vitality between two pages.
However, past experience has shown that a link can generate SEO juice on its own.
This is why it is feasible to rank specialized sites with little competition without using backlinks and relying solely on internal connections.
This idea is supported by various SEO investigations, which show, for example, that getting no-follow links improves a page’s positioning while the no-follow feature mechanically stops this SEO energy from being transferred.
Similarly, and counterintuitively, sending an external link from one of your articles to a similar piece on another site will boost the credibility and positioning of your content. There is SEO energy creation here as well, but this time for the page that generates the link (“f” in the previous graph).
The more internal links you develop, the more SEO juice your site generates.
4- You have complete control on your internal linking.
You have control over the approach and implementation, as well as the ability to adjust and develop your strategy over time, in addition to choosing keywords, target pages, and link pages.
You get to choose which pages you want to contribute energy to.
Let’s imagine you write a positive news story about your industry. This article gets a lot of traffic, gets some backlinks, and keeps a steady stream of visitors for a few weeks.
However, it will become obsolete after a while, just like any other news piece.
Internal linking’s purpose is to transfer the SEO energy generated in this post to one or more articles or pages that are more newsworthy and thus better suited to react to internet surfers’ queries.
5- You have the option to change your mind and reorganize your internal links.
Unless you have a serious case of immobility, your site will be flooded with fresh product pages and articles on a regular basis. You could also wish to remove certain categories and add new ones.
While changing your old backlinks to connect to your new sites will be challenging, you can adjust your internal linking, or even make it totally dynamic, to get the most out of your external links.
Negative Internal Linking you should avoid
1- Stuffing Keywords
Going overboard with the manner you connect to relevant content is one of the most common blunders people make when building an internal linking strategy.
Instead of haphazardly connecting inside your content, target the term you want that piece to rank for while avoiding the overuse of extraneous keywords or phrases.
2- Using No-follow Links
Without getting too technical, you want to make sure that all of your internal links on your site are what are known as “follow” links in SEO.
When you mark a link as “follow,” it tells search engine crawl bots that the link should be trusted. Crawlers will not follow or promote a link that is labeled as “no-follow.”
In other words, if you don’t use follow links as part of your internal linking strategy, your efforts will be for none.
3- Using Header Tags to Link Internally
Internally linking to resources on your site from headers such as H2s and H3s is actually considered a terrible SEO strategy, believe it or not.
Both users and Google consider internal linking in headers to be spammy. In fact, some SEOs believe it sends very little, if any, link juice. In certain circumstances, doing this too frequently will really harm your rankings.
Headers are seen by Google as a technique of arranging the page. Headers assist Google in deciphering the contents of a page. Internal linking in headers causes Google’s search crawlers to become confused.
Even worse, if the header you’re using as anchor text for an internal link has nothing to do with the content to which you’re connecting.
Rather than linking in headers, concentrate on making them as useful as possible for the page.
Then, if you have relevant content in that subsection that you wish to link to, do so.
You may prevent confounding spiders with unnecessary links by optimizing headers. You can also hier a good Digital Marketing Agency for better growth and support.
Anji writes for Technical, Digital marketing, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years, Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll. Her goal is to help people with his vast knowledge to assist them with his best suggestions about different activities: Seo Updates, Digital marketing updates.